Snapshot

company: Scriveiner London - brand of Infinity Brands Limited (company no. 11815508)
sells: Affordable-luxury writing instruments - fountain pens, rollerballs, ballpoints, ink refills (Classic, EDC, Special Editions). About to expand into gentlemen's accessories
category: lifestyle / luxury accessories (high-ticket, fast-moving source-and-sell; adjacent to, not core, the electronics>beauty>home spine)
marketplaces: Amazon is their LARGEST channel; 'sell in all major global marketplaces' - multi-marketplace, multi-geo. Amazon USA bestseller four consecutive Christmas periods. Also 900+ Office Depot US stores, Faire (B2B), own DTC
model: Source-and-sell / design-and-source branded reseller. Designed in UK, key components sourced (German Schmidt nibs), assembled overseas. SIC 47910 (internet retail), NOT a long-lead in-house manufacturer - the funded-receivables private-label Amazon profile Storfund serves
size turnover: Turnover unknown (not on CH summary; small private filing, accounts to 28 Feb 2025). 1.2M+ pens sold, 40,000+ reviews at 4.7 stars. Small remote-Europe team; headcount unknown
growth: King's Award for Enterprise - International Trade (2023); international sales grew >600% over the prior 3 years; '30th fastest-growing UK private company, Sunday Times 100' (company-stated in the job post); 8 product design awards
hq: 27 Old Gloucester Street, London WC1N 3AX, UK

All recent triggers

Senior Amazon Marketplace Director hire to own Amazon (their largest channel) across all marketplaces source
Launching a new gentlemen's accessories range (net-new category, upfront inventory) source
King's Award for Enterprise (2023); >600% international growth over 3 years source

Pain hypotheses

Funding a new product-line launch (gentlemen's accessories) - upfront inventory spend before sales materialise
Amazon payout lag (~14-day+ disbursement) constraining PPC spend and restocking velocity during scale-up
Cash tied up across multiple marketplaces and geos while growing fast - the working-capital gap of a 600%-growth brand

Personalisation hooks

'Amazon is our largest channel' + a senior Amazon hire - speak directly to freeing Amazon receivables to fund the new accessories launch
King's Award + Sunday Times 100 fastest-growing - a credible, ambitious, peer-level brand
Expanding the range = needs inventory cash now, before the new SKUs earn out

ICP-fit score

72/100
None

Sources